What’s wrong with fitness videos and tutorials these days?
1. They show extremely fit people showing you how to work out.
2. They don’t show you the struggles of the exercises.
3. They aren’t realistic to most overweight Americans.
How About This.
Let’s take “The Biggest Loser” concept of watching regular people lose weight week to week and apply it to the regular person.
The idea is to do a work out with a professional trainer whose in your shoes.
A Fat Fitness Trainer
What if someone could see somebody like them in a workout program. By that I mean someone who is as big as them, struggles like they do, breathes hard during heavy workouts, and grows with the program.
If you think about it, being an obese American and having to watch someone who is fit and attractive may cause more envy and hate than motivation.
If you don’t understand why, then think about the “haters” out there who trash celebrities, athletes, and richer, more attractive people. It’s both envy and insecurity and is not motivating anyone to try to do better because it just makes you feel worse.
Growing With the Program
Now what if you have a series of workout videos labeled from week 1 to week 12 for example and, each week show the progress of your trainer’s weight loss along with yours.
It might look silly to work out to a fat trainer, but it may be far more effective for the majority of obese Americans. If they see their trainer struggle like they do, then they might feel more comfortable. If they see week to week progression, then they might see how it works.
The simple yet effective switch from a physically fit trainer to an overweight trainer could change the normal overweight American’s mind and body.
Customized Yet Affordable Program
If this concept is split into a weekly series than it would make sense to make it as affordable as possible. The whole idea is to provide a low cost and efficient program that makes those overweight more comfortable in what their doing.
The program could also be customized by a weight, age, or gender range for each individual so they get the most effective workout and have a trainer as similar to them as possible.
There could also be an additional series that focuses specifically on the diet in tandem with the customized workouts.
Breaking Down Statistics.
35.7% of U.S. adults are considered obese (BMI greater than 30)
Diseases like type 2 diabetes, heart disease, and stroke are closely related to being overweight or obese
17% of Children aged 2-19 are considered obese
The facts do not lie. A large chunk of the U.S. population is considered obese. These facts do not even detail how many Americans are simply overweight or have a BMI greater than 25. Workout videos have been way too generic and need to introduce something that many could relate to.
I bet you many more Americans won’t mind looking at a personal trainer at the end of their 12-15 week program as once obese individuals transform physically to mirror their video workout trainer.